Established over 150 years ago, Yorkshire County Cricket Club is one of the greatest cricket clubs in the world and we were invited to produce the club membership pack for the 2014 season.
As a member you can enjoy some of the most unique benefits available to a sports club, presented in a wallet with club branding, each pack contains detailed information on fixtures and how to get the best from your membership.
The main purpose of the pack was to make in individual feel valued, and with over 10,000 members it was important that each and every one receives recognition for their commitment and value for their money.
Printed on several variations of stock, each carefully selected to compliment each other, the pack contains a number of printed promotional items along with a personalised letter and membership card. The use of the brand has also been considered to retain loyalty, as working with a club over 150 years old requires careful handling for it’s dedicated followers.