Karma Nirvana is an award-winning National charity supporting victims of honour-based abuse and forced marriage for 25 years.

They run a national helpline offering direct support and guidance to victims and professionals. They provide training to the Police, NHS and Social Services. They also act as expert witnesses in court, speak out in schools and attend awareness-raising events nationally and internationally.


The strategy behind this project was to design and execute a fresh brand identity that would be consistent throughout all media output. The project includes concept and creative strategy, brand design and the visual identity of the brand.

The overall result was a clean and consistent brand identity. Emphasising the bold statement with colour highlights the urgency and importance of the message. The layout, combined with unidentified illustrations, gives it correlation and meaning. The tone of voice is assertive, confident and supporting.

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