Next year we celebrate the 70th anniversary of the NHS and we have been reflecting on how communication for the Healthcare industry has developed. The 70th anniversary of the NHS is a perfect opportunity to showcase its achievements.
There is no doubt that 2017 has seen a refinement in the way we use rich media. Brands are now trying to find new ways to communicate effectively with the public and healthcare is definitely no exception to this need to communicate with all groups. After all, creating interesting content powers successful integrated marketing strategies.
Rich media content is becoming more advanced and we are constantly finding new ways to engage with a wide range of audiences. Disease awareness, public-health initiatives and other campaigns that aim to educate and inform lend themselves well to shareable, easily digestible marketing content.
Similarly, using the faces and stories of real people who use the healthcare service can bring moderately dull topics to life. Being able to see a scientist working in a lab, a doctor in a clinical setting and patients leading their lives will create a new way to communicate and allow more access to areas of healthcare that previously have been off-limits.
2017 also carries an essential theme; the 70th birthday celebrations for the NHS will begin. This will lead to a period of nostalgia, looking back on the advances to healthcare over the past 70 years.
We have no doubt that the 70th anniversary of the NHS will present an opportunity to showcase new ways to communicate the marketing message. It will also encourage looking to the future and give a framework for the healthcare industry and the NHS and will give the industry a look-in to what the next 70 years may look like.
The FDP Group has long-standing design, digital and brand relationships with the NHS and Healthcare industry.