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Background

The NHS England sought our design and print services for one of their most important campaigns to date for the Workforce Race Equality Standard. Which has been launched across the entire, national, NHS care provider network.  Today, implementing the Workforce Race Equality Standard (WRES) is mandatory for NHS commissioners and NHS healthcare providers, including independent organisations. 

Approach

With requirements for such a critical document, holding some of the most significant stats to ever be published by the NHS, we knew our approach had to be bold yet considered. Our goal was to make an impact whilst also communicating some of the key findings and messages for improvement.

Creating the Report

The Workforce Race Equality Standard (WRES) was created as a national standard for NHS Trusts around the country to address discrimination and the lack of equal opportunities in the NHS system. The purpose of the report is to ensure everyone who comes into contact with the NHS (including staff) receives 'fairness and equality'. And we had the honour of designing and printing the full report for distribution.

We were tasked to create the physical report document, which included data from years of research from the WRES team. Our audience was all of the senior NHS leaders across the country and the national press.

Thought-Provoking Animation

To follow the report, we created an explainer animation as a tool to introduce the new standard to NHS workforces up and down the nation. The video is both moving and thought-provoking, whilst also providing key stats and information for managers.

Our talented team have also created the Equality Delivery System (EDS2) explainer animation and the NHS Employers Health & Wellbeing animation.

Equality Delivery System (EDS2)

Our talented team have also created the Equality Delivery System (EDS2) explainer animation and the NHS Employers Health & Wellbeing animation.

Testimonial

"It has been an absolute pleasure working with you. I have learned a lot, not least about myself and my ability to contain my stress levels (or not) it has been an incredibly challenging time, as well as having to prepare for the WRES and NHS confederation conferences. You have been fantastic to work with and have helped and supported me more than you know, looking forward to the next project when we can work together again!"

Yvonne Coghill OBE

WRES Director, NHS England.

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