Search Engine Optimisation (SEO) is essential for any website that needs to achieve high organic rankings (1st page listings) and targeted traffic on major Search Engines such as Google.
Search Engine Optimisation involves both on-site and off-site optimisation techniques that are used to ensure the keywords and phrases chosen for your website achieve not only high rankings, but worthwhile traffic to your website. It is pointless in ranking 1st and 2nd for specific keywords if no one is searching for them. It is also a waste of time targeting and generating traffic of an additional 1000 visitors if only one of these visitors convert, you would be much better off targeting a 10 visitor increase and converting 50%.
Through our Insight and Analytics services we ensure that any online campaign is targeting the right website traffic and inturn having a positive impact on your business and not just your website statistics.